Robo-taxis and shuttles serve the same function as today’s e-hailing and taxi services but substitute autonomous-driving technology for the human driver. Flying taxis (powered by electricity or new energy) move people by air between dedicated stations, either piloted or semiautonomous. Very light vehicles (for example, kick scooters, bicycles, or electric scooters) offered for shared use to the public for a fee, either free-floating or station based.Īerial mobility. In P2P ridesharing, private-car owners drive paying passengers to their destination, mainly long distance. In P2P car sharing, car owners allow other drivers to use their vehicles for a charge. Peer-to-peer (P2P) car sharing and ridesharing. Sharing models can be free-floating (with cars picked up and dropped off anywhere) or station based, with cars returned to a dedicated location. Customers use cars provided by a company for shorter periods of time than rental, generally remaining in a geographically limited area. The driver picks up passengers at itinerary-based locations and drives passengers to their drop-off points in an order that is optimized based on the itinerary.Ĭar sharing. Riders order car service via their mobile device and share rides with other passengers. The driver, who in some regions does not need a business license, picks up the passenger and drives to the designated location.ĭynamic shuttle services and pooled e-hailing. In e-hailing, also called ride-hailing, riders order a car to pick them up via a virtual device. Additional layers of granularity can always be added, depending on the context (exhibit).Į-hailing. We segment the shared-mobility market along seven mobility verticals, depending on vehicle-ownership structure (private versus fleet vehicles), whether the customer is driving or being driven, and whether or not rides are shared with strangers (pooled or nonpooled). The modern manifestation began about a decade ago when the first major ride-hailing player appeared, and the field has grown significantly. Stretching back to 1940s Switzerland, the idea has expanded over time to include shared micromobility offerings, such as bicycles in the 1960s. according to McKinsey’s 2020 ACES consumer survey, more than 60 percent of people would share their shared-mobility ride with a stranger if doing so would add less than 15 percent to their travel time while reducing their cost?.auto players made only 5 percent of all investments in the shared mobility industry? 2 Capital IQ, accessed July 2021, McKinsey Center for Future Mobility, McKinsey Growth Analytics – Horizon Scan, PitchBook, accessed July 2021,.the number of e-hailing trips almost tripled in four years and the number of micromobility trips more than doubled within one year? 3 This figure is drawn from annual reports and McKinsey analysis.the e-hailing market accounts for more than 90 percent of consumer spending in shared mobility globally? 2 Capital IQ, accessed July 2021, McKinsey Center for Future Mobility, McKinsey Growth Analytics – Horizon Scan, PitchBook, accessed July 2021,.more than 40 million e-hailing trips are being booked on the two biggest e-hailing platforms every day? 1 This figure is drawn from McKinsey analysis of data, as of 2019. Regarding shared mobility today, did you know that:
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